Instagram is one of the popular social media platforms after Facebook with more than 1 billion active monthly users. Being a leading image sharing platform, businesses across different industries look to advertise their products and connect with their potential customers. But the question is how much does it cost to advertise on Instagram.
If you’re not quite sure about how much it costs to advertise on Instagram? then make sure you stick till the last. As we are going to highlight every small detail about how the Instagram ad works and the cost you need to pay to advertise on Instagram.
Table Of Content:
- An Overview Of Instagram Advertising
- Why Should Businesses Advertise on Instagram?
- How much does it cost to advertise on Instagram?
- Different Factors That Determines Instagram Advertising Cost
- How can I lower my Instagram advertisement cost?
- Is it worth paying for advertising on Instagram?
- What is better: Instagram ads or Facebook ads?
- Conclusion
- Frequently Asked Questions
An Overview Of Instagram Advertising
Earlier Facebook ads were considered the best and only option to reach the maximum user by targeting niche markets. Not only that but Facebook ads also grabbed many marketers as well as business attention as it helps them to use various targeting features, placement features, and more to optimize their campaign.
In the same way, Facebook-owned image sharing platform “Instagram” became the biggest opportunities for marketers and businesses to target and connect with their potential customers. Today more than 67% of the US adults age group between 18 – 29 use Instagram and 89% outside the US. So if you think your potential customers are not on Instagram then we recommend reconsidering your social media marketing strategy.
Instagram is continuously rolling out new features for users as well as marketers. If you have already used Facebook advertising then operating Instagram ads won’t be difficult but it all comes down to how much it costs to advertise on Instagram.
In this article, we are going to highlight every small detail about Instagram advertising cost and some important tips that will help you to lower your Instagram advertising cost. Not only that but we are also going to give a detailed report on what influences Instagram advertising cost.
Why Should Businesses Advertise on Instagram?
Before we get started with Instagram advertising costs let’s understand why small and large scale businesses should advertise on Instagram? Compared to other social media platforms Instagram is growing faster and the features offered by them is making marketer and advertiser assume that sooner or later it’s going to be one of the leading platforms with the maximum number of users.
According to the marketer, US companies that are using Instagram for marketing are rapidly growing from 53.1% in 2016 to 75.3% in 2020 beating all the other social media platforms except Facebook. From the percentage growth, we can determine that sooner or later it will beat Facebook as well.
Instagram uses the same tools as Facebook making it easy for any marketer and advertiser to get started with Instagram advertising. Not only that but both platforms are connected so if your business is already using Facebook advertising then you can make use of data to target your audience.
When it comes to engagement rate, Instagram offers a higher engagement rate compared to any other social media platform especially with it comes to. There are many businesses out there who have benefited and their revenue grew just using Instagram ads. If you think your product is visually engaging the Instagram ads can help you to generate higher ROI.
Apart from that, the appearance of Instagram ads is very much similar to the regular post. In short Instagram, ads are non-intrusive which means your target audience is less likely to get annoyed if they come across your ad. So, Instagram advertisements could bring a lot of value if used in the right way with an effective strategy.
How much does it cost to advertise on Instagram?
Most of the markets and businesses think that Instagram ads use the same model as Facebook ads and both platforms cost the same. But in reality, the Instagram advertising cost is very much dependent on your target audience, age group, gender, and many other factors. So before we highlight the factors that decide the Instagram advertising cost. Let’s get small on average how much it costs to run an ad on Instagram.
The average Instagram advertising cost ranges between $0.50 to $6.70 depending on what bidding model you select for your campaign. The average CPC ranges between $0.50 to $2 per click (the CPC is very much dependent on the demographics you are targeting. On the other hand, the CPM (cost per impression) is about $6.70 per 1000 impressions.
All the above-estimated costs may not be the same for your campaign, there are chances that you might get high ad cost or low ad cost. SO let’s take a look at some of the important factors that induce Instagram advertising cost.
Different Factors That Determines Instagram Advertising Cost
As mentioned earlier Instagram Advertising cost is dependent on various factors. On the internet, you will come across various numbers but to know the exact cost you need to first understand what determines the Instagram advertising cost. There are chances that your campaign might be costing you higher than you expected. So let’s take a look at some of the common factors that determine Instagram ads cost:
1. Instagram Advertising Cost determined using Ad relevance
When it comes to deciding the Instagram advertising cost then ad relevance and quality will play a major role in increasing or reducing the wild campaign cost. Depending on the ad relevance score one can determine how relevant your ad is to the user. Instagram and Facebook both want their users to see ads that relate to them. Read more on
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