The PPC (pay-per-click) industry is rapidly growing with more and more businesses spending huge amounts with a goal to reach their potential customers and convert them into paying customers. When it comes to spending money on an online advertisement platform then Google Ads always ranks on the top due to its active monthly searches and users. But the question is How Much Does Google Ads Cost?
Many newly started businesses and new beginners wonder how much they need to put in to get started with Google advertisement. If you are scrolling the internet for the same, then you have landed on the right article where we are going to highlight some of the important points on how Google Adwords and every small detail about Google Ads cost.
Table Of Content:
- An Overview of Google Ads (Formerly known as Google Ad words)
- Why Advertise on Google?
- How does Google Ads work?
- How much does Google Ads Cost?
- 7 ways you can lower your CPC cost in Google Ads
- Conclusion
- Frequently Asked Questions
An Overview of Google Ads (Formerly known as Google Ad words)
Google is one of the leading search engines with more than 259 unique visitors and more than 5 billion daily searches. Google ad was introduced in the year 2000 as “Google Adwords” and in the year 2018 it was renamed as “Google Ads”. With billions of daily interactions, the possibility of your potential customer searching for your products and services is very high.
That is the reason why most of the small and large businesses prefer to use google ads because it offers a magnificent return (ROI) of $3 for every $1 spent on the ads. So with higher reach chances of your web pages getting discovered by your potential customer are high and you will be able to generate good revenue when it comes to ROI.
If you are new to google ad then you might be having a lot of questions about it’s working the money you need to put in and more. Well if these questions are troubling you then don’t worry we are here to help you with every small answer you need related to Google ads.
In this article, we are going to give every small detail about how Google ads work, various tips that you can use to optimize your google ad campaign, and most importantly the Google Ads cost. So make sure you stick till the last to discover every small detail about Google ads.
Why Advertise on Google?
As mentioned earlier Google is one of the most widely used search engines that receive more than 5 billion search queries every day. Not only that but the platform was made available to the user in the 90’s making it the oldest paid advertising platform. Nowadays Google is becoming a source for finding answers or solving problems. Whenever a user comes across any small query or problem the first thing that pops up in their mind is to use Google to find the answer.
In search results, the users are represented with a mixture of paid advertisement and organic results so if you think your potential customers are not searching for business or product or service as a solution then you must reconsider your thinking. Google is being used to find answers for every small question and also to make purchases.
Many advertisers claim that they make $8 for every $1 they spend on google ads. Apart from that, your competitors are also making use of google ads to drive traffic on their website, generate leads, sell products, increase brand awareness, and more. There are hundreds and thousands of businesses and brands that are using google ads to promote their business and product/services.
That means even if your web pages are ranking organically on the search engine result page there are chances that your competitors might be ranking above your web pages and driving potential customers on their web pages. So if your business and company are already using paid advertising then make sure Google ads are part of your paid strategy.
Remember we are not saying that ranking organically is not a good option because organic ranking can offer you more value in a cost-effective way. But running PPC ads help you to generate more leads and acquire more customers.
How does Google Ads work?
Most of the new beginner and newly started businesses wonder how google ads work so before we identify the cost lest understand how it works. Understanding how google ads work will give you a brief idea of how the auction process world will be beneficial when it comes to creating the budget for your campaign.
Businesses and individuals that are not aware of google ads often think that the advertiser and market with more money have more influence and get better results. Undoubtedly the more budget you have the longer you will survive in the race but businesses should think about the return. If you are spending $1000 to get 500 new clicks but your competitor spends $1500 or more to get 500 customers then your ad is performing much better than your competitors.
Google ads are all about how smart you are able to select the right keyword and able to rank for that keyword on the top in SERP with less bidding amount. So let’s take a look at a few factors that determine how the ad works.
Google Ads Auction
The google ad auction functioning is very much related to the normal auction. So this auction begins, whenever a user types a keyword or query in the search box and hits the enter button google records the term user is using to look for their answer. Next google matches the query with the keyword advertisers and markets are bidding on. So if the user query matches the keyword used by advertisers, then the auction begins because google or any other search engine does show ads for every keyword until and unless they determine that the query is already being used by the user.
In the auction, ad placement and CPC (cost per click) is determined by an AD Rank. The ad rank is depending on two important factors: the maximum bid for the keyword you are targeting and the ad quality score. So let’s understand what is Ad rank? Read more on
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