When selling online products and services, setting up an eCommerce site is not enough to hope for the best. You need to get people to buy your product and services and for doing that you will have to create a website that visitors won’t want to leave just after passing a few seconds there. One way for holding visitor’s attention is building good online store website design. If you present them with poor design, most people won’t bother to stay longer on the site even to see what you are offering.
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Many things are there in space that you can do to have a great website design for your store. There is always room for improvement even when you get your site up and running.
Here some ideas described as dos and don’ts for your online store website design:
- You should keep the layout nice and clean that does not look as cluttered or overly flashy. A good balance between images and text must be maintained; avoid going overboard with text either. Adding on too much text will turn your visitor away ‘cause they visit your site to shop, not to read. Similarly, the addition of too many images will turn away your visitor not because the layout looks messy with its effect but it also bogs a browser down and your site would be unable to load quick. Your aim should be to get them to buy from your site, not crash their browsers at the moment.
- It's obvious as you can’t put every product image on the main page ( unless of course, you have two to three products only ). Featuring your most popular products is the ideal way to adopt. You might want to include the images of current promotional items to display.
- Make use of bread crumbs. A very effective tool is this, allowing your users to navigate through your store easily. You can think bread crumbs as a type of GPS for any internet store. What it does is show users the path they took while reaching a certain page and link multiple pages in a relevant way. Try to implement the bread crumbs in such a way that it allows you to present a logical sequence of steps.
- Use a filter system to allow potential buyers to view their interested product by their choice of parameter whether it is size, color, price or current deals. Make the process easy to let them find what they are looking for.
- The search bar is in plain sight of visitors on every page, you need to make sure of it. In delivering the results, the search function should be fast and intuitive at the same time. The search function should be able to provide relevant results, it doesn’t matter users has entered a basic term or specific product. Even if someone misspells something, to make the process of finding products a lot easier for interested users, you might want to implement auto-suggestions and auto-correction feature.
- A mega menu should be added to every single page in addition to the search function. Categories and subcategories are contained in this huge fly-out that is displayed in an organized manner. In the field of online store website design, the organization is an essential element.
- Put in use basic colors. The design should look easy to the eyes. The top internet stores keep their backgrounds white, regular texts in black font and links in blue font.
- Display all the payment options including credit/debit card logos, Paypal logos and many on every page. Make user-friendly the shopping process. While selecting the size, color and quantity for each item, customers should feel the process easy and simple. Display in a clear manner, the prices for each item and the total cost of the items added in the shopping cart ( including the taxes ).
And then for the right implementation keep these tips in mind while working on your online store website design that will ultimately increase your sales potential.
By the way, do not forget to take our help if you need any assistance regarding the website design. Our phone and email system is completely ready to receive the message you want to convey or any query you want to get resolved.
