Website redesign has become an integral part of every website that is carried out every 4-5 years. If you are planning to redesign or have already redesigned your existing website then you have made the right decision because redesign helps you to work with lots of data using which you can improve your website user experience, traffic, conversion, and more.
But if you are not getting your website redesigned by an experienced website design professional then you might come across problems like pages not working, problems with visuals and one of the most common problems faced by every website is “Traffic-Drop”. Yes, most of the time due to small mistakes website comes with rank drop and traffic drop-related issues after redesign their website.
If your website is facing the same traffic and rank drop issues then you have landed on the right article where we are going to highlight some of the important tips that you can consider to avoid traffic-related problems after getting your website redesigned.
If you’re reading this article then you must have redesigned your existing website. But if you are still in the research process then you must consider our well-crafted article on website redesign:
Table Content:
- An overview of traffic drop after the website redesign
- What causes a website to lose traffic after a website redesign?
- How to Avoid Traffic Drop-Related Issues After A Website Redesign?
- Conclusion
An overview of traffic drop after the website redesign
No matter how attractive and converting the website design you had during the launch of your website. If you are stuck with the same design then it’s important for you to know that every year website design trends get an update so as your competitor’s website and users’ expectations. That’s the reason why we said in the beginning that website design has become an integral part of every website. Because every website has to go through the redesign process mainly those who opted for DIY (Do it yourself) or freelancers.
Newly started businesses opt for these options because they start with a tight budget but once they start getting huge traffic on their website they plan to redesign their existing website. There comes a time when every website looks to redesign its existing website for some or another reason. Because it becomes impossible for a website to stay competitive with an outdated design when there are so many changes occuring whether its algorithm changes, users’ behavior change, and more.
If you haven’t planned to redesign your website then it’s essential to get it done by a highly experienced website design company. However, if you have recently redesigned your existing website then you must have acknowledged that during the redesign process the website has to go through a multitude of changes whether its design, metadata, or title. Almost every website feels excited after redesign becomes that expect to higher traffic, conversions and sales. Yes if done in the right way then the results help you in growing your website and business in the online competitive marketplace.
But sometimes the reality fails to meet the expectation, sometimes instead of gaining traffic websites, owners start losing the website traffic, rank, and most importantly conversion. Well, the key to avoiding these types of issues is by identifying what changes in your website can break the SEO or changes that can make it difficult for search engine bots to crawl your website design more smartly.
If your website is not getting crawled properly then the search engine will fail to understand the purpose and authority of your website which could directly affect your website ranking and traffic. So if your current website is experiencing the same problem then make sure you stick till the end of the article as we are going to highlight some of the important points on what causes the website to face traffic drop related issues and how you can avoid these issues.
What causes a website to lose traffic after a website redesign?
Before highlighting how you can avoid traffic drop-related issues after website redesign we would like to start with offering a brief idea of what causes a website to lose traffic after the redesign. Well if you are running the website for long then you must accept that the website traffic drop issues are very common in the competitive marketplace. Mainly when every website is running behind SEO to drive more organic traffic and conversion by ranking on the top in SERP.
Mainly after the redesign, the traffic drop-related issues are common because your website is introducing so many new and updated things. So you will want a search engine to index your website again for better ranking and results. If it’s less than a week and your website is showing less than a 10% decline in traffic then you don’t have to worry about traffic drop-related issues.
Because there are high chances that still google might be indexing your website. Google crawls every page of your website before displaying it in front of your prospects. It’s natural to expect a temporary decline in your website traffic and conversion. But if it’s been more than two weeks and your analytical report is highlighting a fall in traffic and rank then you need to take a look into different ways they can help you to get over it.
But before you get started with anything it is essential to understand what actually is causing your website to fall into problems like traffic drop after the redesign. Below we have listed some of the common reason:
1. Site Architecture
Not to mention but your website structure is one of the crucial aspects that allows search engine bots to index your website and understand its purpose. The site structure refers to how pages in your website are organized and linked. If you are already running the website for a long time then you must be aware of the fact that google passes the value between the pages with the help of internal links and also based on where the pages are located in the hierarchy of your website. Web pages that to some of the top-performing page link your homepage get more value than the pages 3-4 clicks away from these valuable pages in your website.
So wonder how a new architecture for your website can affect your website? When you start to redesign your website then the page organization will play a major role in determining your website traffic. That means every web page on your website might have different purposes and depend on that it ranks in the search engine results. So every webpage mainly your business-focused pages requires a certain amount of value or score (link juice) to be able to compete with pages belonging to the same niche.
When you make changes to your website then there are higher chances that your internal linking structure might change. That means some of your high-value pages might have fewer pages linked to them or the internal link organization might be offering less value to the other pages getting less traffic. So if the value is not passed properly then it could lead to a lower score on the page and which can directly affect your website traffic. Read more on
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