Call To Action or CTAs are one of the most important parts of a website design. No matter how attractive your website design is for your prospect if your CTAs are not completed then all your designing efforts can go in vain. Whether your business objective is to collect your site visitor’s personal details or encourage them to make a purchase for your online store, the CTA you create and offer will play a major role in accomplishing your final goal.
Most of the time when websites are able to drive traffic on web pages but fail to convert the user then the first thing they look into is the design and information structure. Undoubtedly these are the common mistakes that give rise to low conversion rates. But the CTAs you create and offer could be another reason that is discouraging the user to perform the desired action. That is the reason why websites should look into creating and offering compiling CTA to their site visitors. But the question is how?
Well if you are scrolling through different websites to find the effective and proven tips that can help you to create and offer an eye-catchy call to action that encourages site visitors to take action. Then you have landed on the right article where we are going to highlight some of the important and proven tips on how you can create an eye-catch call to action (CTA) for your website as well as the landing page. So make sure you stick till the end of this article.
Table Of Content:
- An overview of Call to Action (CTA) for website design
- Why is it important to have a compelling CTA for your website?
- 9 Mistakes to avoid while design CTA for your website
- Proven tips to create a compelling CTA for your website
- Conclusion
An overview of Call to Action (CTA) for website design
A website call to action can be text, button, banner, image, or any other elements that grab site visitor attention and instructs them to take action. If the user is landing on your website then the first thing you want them to do is to trust your website and business, the next step would encourage them to hit the CTAs in your website to either become your lead or paying customer.
Most of the new beginners get confused that CTA is only used to generate leads. But in reality, CTAs can be any kind of button, link, or clickable element displayed on your website. Even the buy now button displayed on your website is a type of CTA. When we take action on the website then the action could be to subscribe to an email list, purchase a product, contact form submission, and more.
The main goal of the CTA is to promote your site visitor to take action on the right page and at the right time. But most of the time CTA created by the website fails to grab site visitor’s attention that leads to the website getting low conversion and sales. The call to action you display on your website acts as the gateway to boost your website conversion rate. If users are impressed with your website design and information then the next thing they will look into is taking action on your website.
If the CTA is inside your website is failing to grab the user’s attention then most probably they will be getting lost on your website and lastly leaving it without performing the desired action. Having an effective and attractive CTA for your website can help you to increase your website conversion that will lead to an increase in the company’s revenues and expand your business customer base. When it’s a blog post or landing pages CTAs are used every in the form of links or buttons.
So the conversion, revenue, profit, leads, and more all depend on the CTA you are offering. There is the reason why at the starting of the paragraph we have mentioned CTAs are one of the essential elements of website design. It has the potential to make and break any online business. A successful CTA can result in conversion whereas a poorly designed CTA can lead to cart abandonment.
Keeping that in mind we have created an article that highlights some of the important points on why you need to have a compelling CTA for your website. Some of the mistakes that you can avoid while creating your website and most importantly 10 proven tips to consider while creating our website CTA. So make sure you explore every small point of this article.
Why is it important to have a compelling CTA for your website?
By now you must be aware of what a CTA is? The next question they might be prompting in some of your minds is why to focus more on optimizing website CTA when the design you offer can do the job. Well, you are absolutely right that the website design you create and offer plays a crucial role in website conversion. Thet is the reason why we have created another article on 10 Website Design Tips To Improve Conversion Rate In 2021.
But what if a site visitor lands on your website found your design as well as content attractive and informative but reverted back without taking any action. You might feel disappointed that after spending hundreds and thousands of dollars your website is just able to drive traffic but not conversion. Sometimes site owners even think that users might not be interested in taking action. But in reality, after landing on your website the design you offer might confuse your site visitor or fail to instruct them where they need to take action on your website.
If your site visitors are not able to identify where they need to take action then you can’t expect them to perform the desired action. Creating an eye-catchy CTA and placing them strategically can help you guide your site visitor through the whole buying journey and also help in improving your website conversion rate. Creating a highly attractive CTA for your website can do wonders in terms of grabbing user’s attention, provoke their interest, and encourage them to perform the desired action. Read more on
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