Facebook, Instagram, Twitter, YouTube, and more are among the most popular social media sites that are currently used by almost every business and site owners to get access to the huge user base. But did you know there are other social media sites and platforms that have millions and billions of active users that you can include in your social media marketing strategy.
If you are looking to know more about different social media sites that can help your business and product to reach millions and billions of people then make sure you stick till the end of this article. We are going to highlight more than 14+ popular social media sites that you must be using in 2020.
Table of Content:
- An overview of the importance of social media sites
- Why Is it important for businesses to use social media sites?
- 10 Best Social Media Platform That You Should Be Using in 2020
- Messenger
- YouTube
- Snapchat
- Tik Tok
- Conclusion
- Frequently Asked Question
An Overview Of The Importance Of Social Media Sites
Whether you are a social media marketer or a marketing manager of a company looking to acquire more leads and customers for your business it’s important to know about various social media sites and platforms. Gone are those days when Facebook, Twitter, and YouTube used to be the only platforms for advertisement.
Well, they are still the most popular and leading social media sites with billions of users but there are other social media sites and platforms that can help to maximize your reach, engage with the right set of customers and most importantly achieve your social media goals. There are multiple social media sites available with a bunch of users demystifying each one of them individually will help you to identify the right platform for your business.
So, if you have decided to make investments in social media platforms then you took the right decision because social media is becoming the best platform for businesses to reach their potential customers. By investment, we are not only focusing on money but also the time and efforts that you will invest to increase the reach and awareness of your brand and product.
Today there are lots of social media platforms available for marketers and each one of them has got the potential to make your social media campaign successful. That’s why it is important to identify the answer to a question like Does the social media site fit your brand image? If your target audience is using a particular social media site or not? And most importantly Can it bring the value you desire?
Keeping that in mind we are going to highlight some of the popular and important social media platforms that you can use in 2020. Most of them will sound familiar to you but when it comes to using the platform your social media marketing strategy might include very few of them.
So it’s worth reading and identifying the working and some of the important statistics about different social media sites so that you can leverage their features to grow your business. But first, let’s understand why social media is a must to include a strategy for your business.
Why Is it important for businesses to use social media sites?
Today more than 50% of the world population uses social media and more than 54% of the social browsers use social media to research products and services. These statistics can offer you a good idea about the benefits of using social media for your business. Social media users are continuously growing. That’s why it is said that businesses that are not active on social media platforms are losing potential customers to their competitors.
Social media is not limited to increasing awareness but if your content is engaging then the user will not hesitate to visit your website to know more about your product, services, and business functioning. Today more than 81% of the US population has at least one social media account so there are high chances that your potential customer might be using any one of the social media sites or platforms.
If you think your product and services are attractive and can help users in some way then make sure you have a social media marketing strategy for your business. Because users are continuously scrolling social media sites and spending a minimum of 2 – 3 hours a day on different social media platforms. If they come across your product and services that relate to them and sleeve their pain point then there are high chances that users will engage with your post either by liking, commenting, or by performing the desired action.
Today more than 97% of marketers are using social media to reach their potential customers and 78% of the salesperson outsell their peers using social media. So no matter what type of product you are selling and the industry your business falls into there are high chances that your potential customers might be on the social media platform. Read more on
https://www.sfwpexperts.com/top-10-social-media-sites-for-businesses-in-2020/
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