Emails have been around the user since the 1980s and till date, it is considered to be the most effective way of communication. People get emails every day, and it can be about official messages, newsletters, promo codes of the product, signup form, welcome message, new product arrival info, etc.
If you go in-depth on how email came into the picture. Then you will come across these two popular names in the world of email “ Ray Tomlinson and Shiva Ayyadurai”. In 1972, Ray Tomlinson was credited for inventing email. During that time, emails were used to send messages to various users of the same computer. Later in 1978, Siva Ayyadurai began his work on the email system and in 182, he copyrighted his software, called “Email”.
Emails have always been the most effective and productive way of marketing. A study says that emails are 40 times more effective in acquiring new leads than any other marketing technique. There are various agencies that provide email marketing services. But most of them fail to create an effective set of strategies that can make your users to remember your product and brand for a long time. SFWP Experts, a marketing agency in Los Angeles has succeeded in creating unconventional marketing strategies that can make a long-lasting effect on the user’s memory about your brand and product.
In the succeeding series of Inbound marketing, we have discussed different types of SEO and strategies of content marketing. In this article, we will be covering one of the well-known inbound channels called “Email Marketing”. There are numbers and stats mentioned in the article that may surprise you and make your marketing strategies to divert more on using email marketing.
So, let us give you in-depth knowledge of Email marketing.
Table of Content
What is Email Marketing?
Email Marketing Checklist
Different Types of Email Marketing
8 Important Metrics of Email Marketing
Difference between Deliverability and Delivery Rate
How to Increase Email Open Rate?
Advantages & Disadvantages of Email Marketing
Why Most Small And Big Brands Rely on Email Marketing?
How to Grow a companies Email List?
Email Marketing Examples
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