How To Create A Great Online Shopping Experience (4 Bes...

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How To Create A Great Online Shopping Experience (4 Best Practices) 

These days online competition has increased a lot among various shopping sites. For instance, look for a pair of formal shoes and you will get over a hundred vendors selling shoes at an attractive price. This gives you plenty of opportunities to find the right pair of shoes for you. But do you think that just by having a low-priced product you can acquire a lot of customers? No, not at all!

You need to design a complete journey for your customers from the moment they visit your site to when they order and leave. For that you need to take various things into consideration and optimize it for your customers attention. Take for instance, the images of the products you use on your site. It has to be very neat and clean so that people can know what they are really buying. In addition to that, you should also focus on the quality of the image so that it represents your product in the best possible way.
In this blog, we have compiled a list of four best practices to create an awesome shopping experience for your customers. But before you come to know what they are, I would like you to shift your attention to our web design Los Angeles company that caters to a variety of startups, enterprises, and businesses. The professionals of our company SFWP Experts will increase your website traffic, user engagement, and sales by offering various services like professional web design, web development, SEO, and online marketing.
With that over, it’s time to look at those best practices to create an amazing shopping experience.

Top 4 Practices To Create A Pleasant Shopping Experience For Your Consumers
1. Use Attractive Images of Your Products
 
It doesn’t matter whether you sell digital or physical products on your site, you should show your visitors proof of how good your product actually is. One of the best ways to do that is upload appealing images of your products on your site. If it is a physical product you can simply take its picture but if it is a digital product you need to show screenshots and other visual representations.
Remember, using eye catchy images of your products on your site is proven to be helpful in influencing your customer’s purchase decisions. It’s just that they want to know what they are buying before they finally buy it.
Represent your product in a way that it touches the emotion of your potential customers. For example, if you are selling dresses, click a picture of a successful woman wearing it. Or, if you are selling service plans, take a screenshot of the results it is driving to the reputed companies.
As an example, you can take a look at the website of Heartbreaker Fashion:

In case you want to create such a gorgeous-looking website for your company, you can talk to the Wordpress developer experts of our Los Angeles web design company.

2. Create Easily Visible Categories 

Having bold and clear categories on your homepage enhances the user experience of your site. It helps the visitors landing on your site to find the content they are looking for quite easily. Not just that, even if they are new to your site they can refer to a specific category for any information they need.
Including categories in your site design is beneficial for you as well as your customers. Because when customers see it on your site, they can execute their task quickly. And when their purpose is solved, your brand image gets enhanced.
Just keep a simple thing in mind, the longer people stay on your site, the higher the chances to make a purchase. And once they are satisfied purchasing your product, they are likely to return back to your site for more.
Here we have added the screenshot of the Sanctuary’s website for your reference:

You can clearly see in the above image how neatly and nicely they have created the categories that are demanding the attention of visitors.
In case you also want to create a colorful category section for your website, get in touch with our Los Angeles web design company now.

3. Insert Effective Call To Action 

Putting a compelling Call To Action on your site can benefit you in many ways. It will boost the attention of your site, increase the interaction of your users, and more importantly, help you get a lot of new customers.

You can have CTA on your website as the new items or featured section. But make sure, that portion of your site stands out from other elements on the page. In short, it should be attention-grabbing and tempting to convert your visitors into customers.
One thing that you need to keep in mind while designing the call to action for your site is that it shouldn’t just describe what your product does but what benefits your customers will get using your products. This will give them more strong reasons to buy your product.
To get a clear understanding of what your CTA should look like, you can see the on-site CTA of Me and Mommy Tobe:

If you also want to create a powerful CTA for your homepage or landing page, simply give a call to our web design company in Los Angeles.

4. Design A Shopper-Friendly Shopping Cart 
Just as your potential customers can see the total number of items available on your screen, it is also important for them to know the number of items they have added to their cart. To do this, you can place the shopping cart icon at the top right of the page and enable it to show the number of products customers add to their cart. This will offer a positive experience to your customers and keep them informed about the products they are purchasing.
Bear in mind that a shopping cart link with a great design will not only improve your user’s experience but boost your sales too. And if you are providing some sort of discount on the total order value, that’s even better. Because your shopping cart link will constantly remind customers what amount of products they need to add more to their cart.
For a better representation of the shopping cart, you can look at the website of A Modern Eden:   

How beautifully they have designed their shopping cart showing the number of items added to their cart.
In case you like the design of the shopping cart shown above and want your eCommerce site to have that as well, just give a ring to our result driven Wordpress website design company.

Over to You
If you remember well I told you earlier that selling goods online is not an easy task. Nowadays there is a lot of competition on the internet no matter if you want to sell physical or digital goods. So when you are surrounded by such a situation, you need to come up with new web design ideas and new marketing strategies to draw your customer’s attention towards your site. Once you have done that successfully, you will see high traffic coming towards your site and opening a number of new opportunities to expand your customer base. Don’t forget, a great user experience leads to a great relationship and a great relationship leads to great sales.
Do you have any questions about how to create an excellent online shopping experience? Feel free to ask in the comments section below! We will see what you need clarification on and then reply to you with a solid answer. We are a customer-driven web design company in Los Angeles that offers result-centric services in all parts of the world. So, if you are a medium or small sized business or even a multinational brand, you can communicate with SFWP Experts to avail services like custom eCommerce web design, web development, social media management, online marketing, and SEO.

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