Facebook and Google are the leading and popular platforms in their own industry with a huge user base. With billions of active users and huge data set both platforms are widely used by companies in the digital advertising space. But when it comes to selecting the best platform between Google ads vs Facebook ads most businesses and individuals often get confused.
If you are one of them looking to find the right answer then you have arrived at the right destination as we are going to highlight every small detail about how Google ads and Facebook ads can be beneficial for your business? And which is best for your business. So make sure you stick till the last.
Table OF Content:
- An overview of Facebook Ads Vs Google Ads
- Basic knowledge of Facebook Ads and Google Ads
- Difference Between Facebook Ad Vs Google Ads
- Understanding The Advantage Of Using Facebook Ads and Google Ads
- Google Ads VS Facebook Ads: Which Should You Be Using?
- Frequently Asked Questions
An overview of Facebook Ads Vs Google Ads
Google and Facebook are the two popular advertising platforms with thousands of businesses using ads to reach their potential customers. Although Google is a search engine and Facebook is a social media platform, both platforms help businesses to advertise their products/services and connect with their potential customers.
But many businesses and individuals mainly the ones that are stepping new into the online advertising space often ask which is best?
While both the platforms offer great audience size and targeting options it’s actually difficult to determine the best one if you have the budget for only one platform. It’s just like Coca-Cola and Pepsi (when you have the budget to buy only one but like both the drinks). However, there are a few differences that can help you to identify whether it’s right for your business or not.
Facebook currently has 2.3 billion monthly active users on the other hand google gets more than 5 billion daily searches. So from the number, you can easily determine the value both the platform can offer to your business. Many businesses are already leveraging the benefit of advertising on Google and Facebook Ads to increase their product/services visibility, leads, sales, acquire new customers, and more.
So in this article, we are going to highlight every small detail the advantage of using Facebook ads and google ads so that you are able to make your decision based on facts and evidence.
Basic knowledge of Facebook Ads and Google Ads
Before we start comparing Facebook ads and google ads it’s important to understand the basics about how both the platforms work.
What are Google Ads?
Google is one of the popular and world’s leading search engines that holds the largest share of total US digital ad spend i.e 38.6%. So google is not only the popular search engine but also the most widely used online advertising platform. Google ads were formerly known as “Google Adwords” that generally work based on an auction system.
If you have already used Google Adwords then you might be aware of how Google ads work. On the other hand, if you are new to Google ads then make sure you check out the blog on Google Advertising: How Much Does Google Ads Cost?
The auction process on google is very much similar to the normal auction process but while creating and running google ads you just have to focus on keeping your quality score high because the ad rank (position of your ad in search results) is decided on the factors like a maximum bid and quality score.
Not only that but your CPC (how much you will pay when the user clicks on your ads) is also decided based on your ad rank and the quality score. Google ads are undoubtedly the best way to reach the maximum number of audiences that are actually interested in your product and services. Using google ad you can drive traffic to your website, generate leads, increase awareness, and many more.
What are Facebook Ads?
Facebook is one of the popular and leading social media platforms with more than 2.3 billion active monthly users. It holds a total share of 19.9% of US digital ad spend and considered one of the most widely used social media advertising platforms. Even today if a business plans to shift from offline to online the first thing they do is create a business page on Facebook with a goal to connect with their potential customers. Today more than 90 million small businesses use Facebook.
However recent research and reports state that Facebook’s organic reach is declining. Seeing that businesses started to use Facebook advertising and guess what many small businesses claim that their revenue doubled just because of Facebook advertisement. Using Facebook advertising you get access to target a vast audience that is interested in your products/services.
Using Facebook ad manager you can create and run various campaigns not only on Facebook but also on Messenger, Instagram, and the audience network. Facebook ad manager allows you to reach your target audience depending on their location, age group, interests, and more. Using the ad manager dashboard you can easily track the performance of your campaign.
You can use Facebook to engage a wide range of audiences, increase your brand and business awareness, increase the reach of your product, drive traffic on your web pages, generate sales, and more.
If you are looking to learn more about Facebook advertising or Instagram advertising then make sure to check our blog on
Difference Between Facebook Ad Vs Google Ads
By now you might have a clear understanding of what Facebook ads are. And what are google ads? Next, we are going to highlight the basic difference between Facebook ads and google ads. Depending on various factors we have compiled the data and give the basic difference between Facebook ads and google ads.
1. Audience Size
Both the platforms Google and Facebook help businesses and brands to reach billions of their users. Facebook has more than 2.3 billion active users on the other hand google gets more than 5.8 billion searched every day. So from the numbers, you can easily recognize that both platforms have all the capabilities to help you reach your potential customers.
And there are also high chances that your potential customers might be using both platforms. Because Google is a leading search engine whereas Facebook is a leading social media platform. SO to determine which platform is best for your business you need to know whether your potential customers are active in these platforms or not?
You can also ask yourself whether your product is search-oriented or social? Because even if Google is getting more than 5 billion searches every day if your potential customers are not one among them then advertising on google ads will not offer any benefit in terms of revenue and ROI.
On the other hand, Facebook has helped many newly started businesses to make their product reach their potential customers. Both platforms can be used to reach a wide range of audiences. It’s just about which one is working best for business and product.
2. Cost & ROI
When it comes to deciding the best PPC platforms between Facebook and Google then cost always plays a major role. The average CPC on google ads ranges between $1 to $3 for the google search network and for the display network, the average CPC is considered to be $1. On the other hand, the average CPC in Facebook ads ranges between $0.45 to $3.77.
Remember the average CPC is very much dependent on the industry you are working in. For example, if your niche is into the legal industry then for running a google ad the average CPC is considered to be $6.75 whereas the Facebook ads have a lower average CPC of $1.32. Read more on
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