Email marketing is one of the most effective marketing strategies. With the increase in email users, most of the businesses have started to rely on email marketing to generate good revenue. But day by day it is becoming difficult to grab user attention on an email because everyday users are getting tons of promotional email. That’s why they have started to ignore all these promotional emails.
To get rid of this problem companies and marketing agencies have started to figure out various tips and tricks that can help them in grabbing the user’s attention. In our previous blogs on email marketing, we have discussed how to create an attractive subject line.
And in this article, we are going to draw your attention to one of the most common problems faced by email marketer i.e. “Identifying the Best Time to Send an Email”.
Email timing has played an important role in making and breaking an email marketing campaign. If you try sending an email at the wrong time then there are chances of getting a low email open rate and click-through rate. Whereas perfect timing can help in having a big impact on the email marketing campaign.
There are marketers and companies who want to know the best time to send an email to a busy person. Because perfect timing can help them in getting more email open rates and CTR.
As we are moving ahead in the email marketing series, we have given detailed information on how to boost an email open rate and tips on getting desired email Click-Through Rate. And in this article, we will be discussing what is the best time to send an email?
What is the Best Day to Send an Email?
If you are creating an email campaign then you should be aware of the best day for your email. Identifying the best day to run an email campaign can help you in getting a high email open rate and click-through rate. We have collected data from the Get response, and by looking at the graph you can analyze how email open rate and ctr vary on different days. Weekdays have a higher email open rate than weekends because during weekends people are not much active on mobile phones and desktop.
Before scheduling any email marketing campaign you should be clear about two things:
1. Day Vs Night
If you are planning to run an email campaign then day time is considered to be the most effective than night time. Because people generally prefer to open their email when they are awake and while traveling to their workplace i.e between 9 Am – 10 Am. That’s why mobile devices have a more open rate compared to desktop. You can also analyze your previous data and check what time is perfect for your email campaign. Because sometimes running an email campaign between 7 Pm – 8 Pm also works. Read more on
https://www.sfwpexperts.com/email-marketing-series-what-is-the-best-time-and-day-to-send-an-email/
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