Every online retail business or ecommerce website today looks to reach the maximum number of users with a goal to showcase their products and convert them into paying customers. While website responsiveness, product presentation, and aesthetics are some of the important factors that help ecommerce websites to grab more user’s attention. But if you wish to convert them into paying customers, online retail businesses should look to improve their website accessibility.
The reason why today most retail businesses looking to hire an experienced website design company for their business is because they are aware of the fact that experienced hands always keep accessibility, responsibility, and aesthetics as their first priority while creating an ecommerce website design for the business. Mainly after the introduction of ADA compliance, it has become essential for every public and private website to make their web design accessible to every user regardless of the impairment they have.
If you are scrolling to the internet to look into how you can improve your ecommerce website accessibility then you have landed on the right article where we are going to highlight some of the important reasons why businesses should make their ecommerce website design accessible. Not only that but we will also be offering a detailed idea about why you need to focus on improving your ecommerce website accessibility for better traffic and conversion. So make sure you stick to the end of this article.
If you are looking to enhance your ecommerce website design sales then make sure to check our blog on E-commerce Website Design Tips For Better Sales (10 Proven Tips To Consider In 2021)
An overview of ecommerce website accessibility
Website accessibility is one of the most important but least talked about aspects of web design. Your business might be offering products that can help users in different ways. But to convince buyers to become your paying customer you need to ensure that they are able to get every small detail about the product and your business. It can be only achieved when you plan to create and offer an ecommerce website design with optimized accessibility.
Today almost every shopper prefers to make their purchase online whether it’s buying groceries, appliances, clothes, furniture and more everything is done online. But have you ever wondered whether all the shoppers landing on your ecommerce website are the same or not? If you haven’t then it’s the right time to do it because people have different kinds of disabilities, among them visual and hearing impairment is something found very common in most people.
If you look at the statistics, a report by WHO states that 1 billion people live with some or other type of disabilities. Not only that but 26 percent (one in four) of people in the US have some kind of disability. Among them, 5.9 percent of the people are either deaf or have some serious hearing problem. And nearly 4.6% of the users suffer from visual impairment or have visual disabilities.
While the number might shock you, you need to accept that even after having these kinds of disabilities their need is very much similar to other users. That means they might be looking for the products you are offering on your ecommerce website. By enhancing your ecommerce website accessibility you ensure that every user landing on your website is easily able to access the web design and the product page regardless of the impairment they have.
The reason why today most businesses look to hire an experienced website design company is that they are aware of the fact that experienced professionals can help them to create a highly responsive ecommerce website with better usability and accessibility. Today every shopper’s landing on your website will have different ways or we can process to view and engage with your website and product.
They might be using different devices and tools to engage with your ecommerce website and the product page. By making your ecommerce website accessible you ensure that they are able to use these devices and tools effectively or we can say your website delivers proper response when users try to access your website using different devices and tools. If you haven’t planned to improve your ecommerce website accessibility then it’s the right time to do it. But the question comes down to how?
Don’t worry we have got you covered. In the coming paragraphs, we are going to highlight every small tip and technique that can help you to enhance your ecommerce website accessibility. But before that let’s take a look at why businesses should improve ecommerce website accessibility?
If you are looking to know the best ecommerce web design practices to improve your existing ecommerce website then make sure to check our blog on Ecommerce Website Design Best Practices: 8 Tips Every Online Store Owner Should Consider In 2021
Why should businesses improve ecommerce website accessibility?
The ecommerce website accessibility is directly related to the user experience of your website. If users landing on your website are failing to access the web design or the products page then it will directly impact your ecommerce website reputation. There are a number of reasons that can tell you to quickly get your ecommerce website redesigned by an experienced website design company for better accessibility and responsiveness. One among them is the accessibility guideline offered by the web standard organization.
If your business is operating in the US then you can ignore ADA compliance as many leading websites including Amazon got into legal trouble due to poor ecommerce website accessibility. The WCAG 2.0 guideline clearly indicates that every website should make its design and the elements inside it accessible to every user landing on the website. A poor ecommerce website accessibility not only impacts website conversion but also the business reputation which can directly impact your future goals.
Your site visitor might be using different tools and devices like the screen reader and other equivalent tools to access your website. Not only that but users who can not use conventional point-to-interact devices like a mouse are totally dependent on the keyboard to access your ecommerce website design and the elements inside it. If your website is failing to respond to these tools and devices then the user will leave your website without having any second thought.
If that is the case then it will not only increase your website bounce rate but also lower your ranking on the search engine result page. Apart from that, there are high chances that users might start writing negative reviews about your website and business which can directly impact your business’s online reputation.
If you see this from a business point of view then every user landing on your website matters as they can buy your product and become a paying customer. Today every user has a number of options in their hands. If your website is failing to engage them or convince them to buy your product then they will switch to your competitor’s website without having any thoughts. There are other reasons why businesses should improve ecommerce website accessibility. Let’s take a look at some of them:
1. Allows you to offre enhanced user experience (UX)
One of the primary reasons why businesses should look to improve ecommerce website accessibility is because it helps in enhancing the overall website user experience. When it comes to ecommerce business then everything depends on the user experience you create when users land on your website and when they leave your website. While creating user-centric website design should be the primary goal, incorporating accessibility allows the website to take its design to the next level.
By making your website design accessible you are ensuring that every disabled user is able to get the same experience as another user landing on your website. But for that you need to ensure that your website is making use of different features like keyboard-based navigation, performing searches by voice, allowing screen readers to deliver the purpose of the web page, and many more.
There are other factors like video transcript and more which we will be highlighting when we start discussing how businesses can improve ecommerce website accessibility. So if you wonder why you need to improve ecommerce website accessibility then remember it helps in enhancing website user experience. Read more on
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