Are you scrolling the internet to learn about how SEO works? Or how you can apply SEO to grow your business online presence? If yes then you have landed on the right article where we are going to highlight every small detail about SEO (search engine optimization).
Table of content:
- Background on Search engine optimization
- What is SEO?
- Why should websites care about SEO?
- How does SEO work?
- Basic Difference Between On-page SEO & Off-Page SEO
- How businesses get started with SEO?
- Understand what your potential customers are searching about
- Optimize your website and web pages for search results
- Ensuring that website is accessible by user and search engine
- Start building backlinks to showcase your authority
- Conclusion
Background on Search engine optimization
Undoubtedly SEO is considered one of the most important topics when it comes to driving organic traffic on the website or growing online presence. But still, are there people who are not aware of how SEO functions? Few people also feel that SEO is hard (due to a lot of competition) and not worth spending time on it.
If you feel the same then read this guide carefully as you are going to discover a lot of new things about SEO (search engine optimization). First, let me clarify that SEO is not complicated but ranking for highly competitive keywords can be difficult. So don’t get confused and stop your work thinking that SEO is difficult.
Today on google more than 3.5 billion searches are conducted by users with the goal to either purchase something or learn something or to find the answer to their question. So no matter what field and industry your business is operating there are high chances that your potential customers might be looking for your product/services in search results.
Optimizing your website depending on the search engine guidelines helps you to rank on the search engine result page. SEO is the practice and process of making your website eligible for those rankings. Now you might be wondering about how SEO works? Don’t we will help you to find the right answer.
Reading this guide will help you to explore more about what is SEO? How you can optimize your website for search engines and different aspects of SEO. So, without any further delay let’s start by answering one of the most basic questions:
If you are looking to know about the importance of EAT and YMYL then make sure to check our blog on What Are E-A-T, YMYL & Beneficial Purposes? Explained With Search Quality Evaluator Guidelines
What is SEO?
SEO also refers to Search engine optimization is the process and practice of optimizing the website and performing other outside activities like link building, profile building, and more with a goal to increase the quantity and quality of organic traffic by ranking on the top in search engine result page.
Breaking it down, even more, simpler search engine optimization is all about optimizing your article and web pages for search engines so that search engine crawlers can easily crawl your web page and rank for the dedicated keyword.
SEO is categorized into two types:
- On pages SEO
- Off pages SEO
Both types of SEO play an important role in making your website rank on the top in SERP. Using on-page SEO practices you can make your website friendly for users as well as search engines. On the other hand off-page, SEO helps you to showcase your website authenticity and authority which increases the chances of getting your website ranked on the top in SERP.
In the coming paragraphs, we are going to give in-depth ideas of different on and off-page SEO functioning but before that let’s determine why SEO is essential for your website.
Why should websites care about SEO?
If you wonder why you should care about SEO then here is the answer: In today’s competitive world there are two ways you can drive traffic to your website. Either by paying to search engines and asking them to rank your website on the top in the search engine result page “by running paid ads’ ‘. These types of traffic are called “paid traffic” where you schedule and publish ads. Running paid ads regularly can be costly and can go up to $10000/ month.
That is the reason why websites and businesses focus on SEO. Optimizing your website for search engines and performing various SEO activities helps you rank on the top in search engines and drive organic traffic without paying a single penny to search engines.
As mentioned earlier more than 3.8 billion searches are performed daily on google. From the number, you can easily recognize that your prospects might be searching for your product/services on the internet. SEO is the practice that helps websites to get visible in the search results.
Not only that but the traffic offered by google is very specific and high intent traffic means the users that are visiting your website are likely to convert if your website design and interface meet their expectations.
Search engines list the website in the search results depending on the keyword intent For example if you are selling dog food and targeting your website with the same then people that are looking to buy dog food may visit your website if it’s listed on the top in the search result page.
In short SEO (search engine optimization) is essential if you are looking to drive more organic traffic to your website. But in today’s competitive marketplace with lots of websites trying to rank on the top for mostly search keywords. Getting your website listed for the same can be difficult but it’s not impossible. With the right strategy and effort, you can rank yo9ur website and drive traffic from it.
How does SEO work?
By now you might have a clear idea about the basics of SEO. Next, lest understand how SEO works. Most of the people who are not aware of SEO think that search engines are websites where users put their query in the search box and in reply they get a list of websites or web pages as their answer or solution. Well, it’s true search engines like google, yahoo, bing, and more are created with a goal to help users.
But have you ever wondered how the list website appears when you type the keyword or some phrase in the search bar? Every search engine has a crawler dedicated to crawl every content on the internet and gather information so that if a user puts some query in the search box, the search engine is able to reply back with the right information. Read more on
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