Offering an optimized user experience is the primary goal of every website on the internet. But most of the time new users landing on your website get lost, mainly on websites with a lot of pages. To make site visitors find the right information and navigate through your website without getting lost it’s essential for every business as well as ecommerce website to add “Breadcrumbs’ ‘ to the website. The breadcrumbs you add to your website act as the secondary navigation scheme that helps the user identify the location in a website.
So if you are scrolling the internet to know about how you can add breadcrumbs in your website design and how breadcrumbs can help you to enhance your website design, reputation, and performance. Then make sure you stick till the end of this article. If you are looking to enhance the user interface for your website then make sure to check our blog on UI (User-Interface) Design Tips: 10 Proven Tips to follow in 2021
Table Of Content:
- An overview of website breadcrumbs
- What is Breadcrumb Navigation?
- 3 types of breadcrumbs that you can consider for your website
- What are the benefits of using breadcrumbs in the website design?
- Some of the common mistakes to avoid while implementing breadcrumbs
- Conclusion
An overview of website breadcrumbs
If you are not new to the website design industry then you must have come across the terms breadcrumbs. Earlier breadcrumbs used to be the feature offered by different websites but now if you are looking to enhance your website design and user experience then it has become essential for every website to add the breadcrumbs. It acts as an important part of a good and well-designed website.
Every person gets lost if they are visiting a new park, city, or mall and these types of activities frustrate them. Instead of finding the right direction people start to look for the exit. In the same way when a new user lands on your website to find the particular solution and if the other elements or links take them to another page. There are high chances that your site visitor might get lost in your website.
Well if people get lost in streets or parks then they have other people around them from where they can assist. But it’s totally the opposite when it comes to website design, instead of seeking help users abandon the website and leave it without performing the desired action. So adding breadcrumbs into your website will not only help your site visitor but will also help your website and business in improving website conversion, reducing bounce rate, and overall performance.
Mainly if you are running an ecommerce website then it must for you to include the breadcrumbs in your ecommerce website design. Your website might contain a number of pages and there are high chances of users getting lost in your online store. Adding breadcrumbs to your website can help them to identify from where they started and how they can go back to the same page by clicking on one link.
Most of the time breadcrumb navigation is overlooked while designing the website because many businesses still find it as an unnecessary element. But after the website starts getting a high bounce rate they tend to realize the importance of having bread crumb navigation. Adding breadcrumbs helps in improving website usability and encourages site visitors to explore more about your website, product, and business.
So before we start listing the importance of having breadcrumb navigation and how you can add it to your website. Let’s start with understanding what then we will move on to different stature that you can opt for your breadcrumbs. Make sure you stick till the end of this article.
However, if you are looking to know about website design mistakes that you can avoid in 2021 then make sure to check our article on 8 Common Web Design Mistakes To Avoid In 2021.
What is Breadcrumb Navigation?
Breadcrumb navigation is a visual guide that is often located on the top below the banner or menu that helps users to identify whether they are on your website. Or we can say it helps site vt5or to track their path so that they are aware of the page they landed and how they navigated to the page they are on. If you have visitors from top websites like Zappos or H&M then you must have found navigating like Homepage > Online shopping > Shoes > Women Shoes. These types of breadcrumb trail help users find where they landed in the beginning and where you are right now.
By adding breadcrumb navigation you are offering freedom to your audience to explore different products and services on your website and then return back on the same page that they landed in the beginning to make the final purchase. It also helps your site visitor to understand the structure of your website and users also start to predict what they can find on the page just by looking at tile. So many people wilder why the name “Breadcrumb” was assigned to it.
So the term was picked from a tale where Hansel and Gretel went to the woods and during their journey, they dropped a trail of breadcrumbs so that they can trace their way back. The same model was adopted to helps the site visitor navigate to different webiste. Not only by webiste but the breadcrumb is also used by google search results as its helps user to get a better understanding of whether the pages sites in your webiste.
By now you might have a good idea of what is breadcrumb navigation. Before we start exploring the advantage of adding breadcrumbs to your website. We would like to clear one of the biggest misconceptions that breadcrumbs can be implemented in only one structure. There are different types of breadcrumb which can be used to create the most effective webiste for your business.
3 types of breadcrumbs that you can consider for your website
There are three types of breadcrumbs that can be used by webiste in their design. So lest starts with getting an in-depth idea of each one of them:
1. Location or hierarchy based breadcrumbs
The first in the list we have one of the popular and widely adopted types of breadcrumbs i.e. “Location-Based Breadcrumbs”. The location-based breadcrumbs make it clear for the site visitors about where they are on the webiste or whether the page displayed in the breadcrumb stands in the hierarchy of the webiste. Not only that but it also allows users to jump directly on the broader category.
For example, if you are someone is looking to buy leather shoes and they land on one of your product pages but due to the design or color, they didn’t like the product. So the next theing they will look into is to explore more options. Well, now the question is how does the user get onto the category page or the sub-category?
With the help of hierarchy-based breadcrumb, your site visitor will be able to identify where they are on your web page and depending on thet they move up to the category page. If your current webiste has 2 levels of content then it’s recommended to add location-based breadcrumb navigation to your website. Read more on
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