The WordPress website design you create acts as the front door of your business that helps in encouraging site visitors to explore more about your website. But to drive the desired amount of results from your website you need to ensure that the WordPress website design is accessible by anyone and everyone. The reason why most businesses look to hire an experienced WordPress web design company is that they are aware of the fact that they will receive a website design optimized for accessibility.
You might be offering a helpful product and services to your customers but if your prospects are failing to access your website then all your efforts can go in vain. That is the reason why WordPress website accessibility has become the primary key to engage more site visitors and convert them into paying customers. But the question comes down to how to improve WordPress website accessibility?
If you’re scrolling the website from the same page then you have landed on the right article where we are going to highlight every small detail about why businesses should focus on improving their WordPress website accessibility and 10 effective and proven tips to improve WordPress website accessibility.
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Table Of Content:
- An Overview Of WordPress WordPress website Design Accessibility
- What is WordPress Website Accessibility?
- Why do businesses need to Improve WordPress WordPress Website Accessibility?
- How to improve WordPress website accessibility?
- Tips To Consider While Making WordPress Website Accessible In 2021
- Conclusion
An Overview Of WordPress WordPress website Design Accessibility
WordPress website accessibility has become one of the most important or we can say the most essential aspect that allows websites and businesses to achieve online success. Today every user searches for information and products/services online that is the reason why businesses look to offer an optimized website design interface. Most of the time businesses pay more attention to the design but forget one of the important factors for better traffic and conversion that is “Website Accessibility”.
There are hundreds and thousands of WordPress websites out there that are able to create and offer an attractive website design for their business. But still, they fail to drive design results from the website. One of the primary reasons behind higher bounce rates and lower traffic is poor website accessibility. By making your website accessible you ensure that users are able to interact with the web design and perform the desired action.
By improving WordPress website accessibility you will not only be able to convert site visitors but also ensure that every user landing on your website is able to trust your brand and business. Website accessibility is based on a number of factors like the layout, the visual hierarchy of your website, information architecture, and many more. Today there are millions of users out there that are living with some or other ii8nd of disabilities. Mainly the number of people with visual and hearing impairment is continuously increasing.
Not only that but there are users out there who are totally new to the internet world and face a lot of difficulties in navigating a website design to find information and product/services. By making your website design accessible you ensure that every user landing on your website is able to access your website without facing any difficulties. If you don’t spend time understanding how you can make your WordPress website design more accessible then you might end up losing lots of customers to your competitors’ websites.
The reason why every business looks to hire an experienced WordPress web design company to redesign their WordPress website so that they are able to offer a highly responsive and conversion-centric website design with better accessibility. By making your website accessible you will not only allow users to access your website but if your site visitors are using any screen reader then the software will be able to deliver the website purpose more effectively.
Today there are a number of ways through which users can improve the accessibility of WordPress websites. In the coming paragraphs, we will be offering detailed ideas about why every WordPress website needs to focus on improving website accessibility and how you can improve the WordPress website accessibility.
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Before we highlight important points in how you can improve WordPress WordPress website accessibility, let’s start with the basics: “What is WordPress Web Accessibility”?
What is WordPress Website Accessibility?
WordPress website accessibility is more about making the elements inside the website design more accessible to the audience. Whether it’s a web design, navigation, CTA, or content, you need to ensure that every small element in your website design is easily accessible by anyone and everyone. By making your WordPress website accessible you will ensure that users landing on your website are easily able to access the website regardless of the disabilities they have.
Today nearly 26% of the adults in the US have some or other type of disabilities. Nearly 4.6% of the adults are suffering from vision impairment and 5.9% of the users have hearing problems. Not only that but two in five adults aged between 65 and older are suffering from some or other type of disabilities. By looking at the numbers you can easily recognize how important it has become for websites to improve their website accessibility.
By making your WordPress website accessible you ensure that your website is open to welcome the maximum number of users on the website. Different technologies like the screen reader, braille terminals have made it easy for the user with disabilities to access any kind of website. By improving your website accessibility you are not only helping your business but also helping users with visual or hearing disabilities feel equally important as other users.
Now that you have a clear idea about what is WordPress website accessibility? Next, let’s take a look at why businesses need to improve WordPress website accessibility.
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Why do businesses need to Improve WordPress WordPress Website Accessibility?
There are a number of reasons why businesses should look into improving their website accessibility like it helps improve website engagement rate, lowers bounce rate, enhances website conversion rate, and many more. As we have said earlier by making your website accessible you are able to welcome, maximize the number of users and encourage them to explore mo9re about your website and become yoru paying customer.
Most people with visual and hearing impairment feel separated just because they fail to access the website information and product/services. But the ADA compliance has ensured that the very website operating in the US should make their website accessible to anyone and everyone. By improving your WordPress website accessibility you will be able to expand your potential audience reach as well.
Wonder how? Well, the math is very simple. By making your website accessible you are able to target more and more users including people with some or other kind of disabilities. By doing you are not only enhancing your website customer base but also moving one step ahead of your competition. Apart from that, you will also be saving your website to come across any kind of legal issues.
If you have heard of ADA complaints then you must be aware of the fact that if you are operating your website in the US then it’s essential to have an ADA-compliant website design for your business. Many top companies like Amazon, Netflix, and more have come across legal issues just because their website was not accessible to disabled users. There are more reasons why a business should look into making their website design more accessible, let’s take a look at them:
1. Increase your target audience reach
As we have mentioned earlier that by making your WordPress website accessible you will automatically be able to expand your target market reach. Because today one in five users in the US suffer from some or other kind of disabilities. But their needs are similar to other people or consumers. So there are high chances that they might be looking for the information or the product/services offered by your website and business.
If they are visiting your website to access the information or the product/services then your website should be able to help them navigate to the right page and offer the right information and details. It can be only achieved when you create and offer a WordPress website design with better accessibility. If you are failing to offer an optimized website with better accessibility the user will not think twice before leaving your website. Read more on
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