Businesses looking to create a positive reputation and strong online presence are aware of the fact that responsive web design is the key to accomplish desired goals. You might be offering a helpful product and services to your site visitors, but if the website design is not responsive then users will fail to access the elements. Most businesses today hire an award-winning website design company so that they can create and offer a highly attractive and responsive website design to their prospects.
Today every user searching for any kind of information and product looks to perform the searches from their nearest device. That is the reason why the number of mobile device users is continuously increasing. MaInly if your business falls in the health, financial or media sector then you might expect huge traffic on your website from mobile devices. Not only that but the ecommerce sector has also seen more traffic and conversion occurring on mobile devices.
That is the reason why it has become essential for businesses to create and offer highly responsive web design that makes it easy for mobile as well as tablet users to have the same experience as desktop users. But the question comes down to how businesses can make their web design responsive? If you are scrolling the internet to find the answer for the same then you have landed on the right article where we will offer you a detailed idea about how you can create a responsive web design.
If you are looking to enhance your website appearance then we recommended looking at some of the awards winning website designs of different years that we have highlight in our blog 36 Best Award-Winning Website Designs To Consider in 2021
Table Of Content:
- An Overview Of Responsive Web Design
- What is Responsive Website Design?
- Why is responsive web design important for businesses?
- Tips to creating a highly responsive web design for your business
- Conclusion
An Overview Of Responsive Web Design
The days are gone when businesses used to focus only on offering static website design that appears good on desktop. Today internet users make use of different devices like mobile, tablet, desktop, and more to access the website design. Mainly with the increase in the number of mobile and tablet users it has become essential for businesses to create and offer mobile responsive web design to their prospects.
Every year the number of mobile users is continuously increasing. If you look at the number then in the year 2016 total smartphone users were around 3668 million whereas the year 2021 saw a huge growth in the number to 6378 million and by 2026 it is estimated to go above 7516 million. A report by Statista also states that in 2020 there were 4.28 billion unique mobile internet users which are considered to be 90% of the global internet users.
The reason why today most businesses look to hire an experienced website design company for their business is because of the increase in the multi-device culture. If you are running a static website for your business then it’s the right time to get your website redesigned by experienced professionals. Because if you fail to create and offer mobile responsive website design now then later on it will become difficult for you to create a strong mobile presence due to an increase in the competition.
Today every user prefers to access the website design from their mobile devices. Later on, if your website is able to convince them on a mobile device then they may plan to explore your website on desktop. But for that, your website design needs to be in a position to convince your mobile site visitor which can only be achieved when you offer a responsive website design to your prospects.
As the days are passing the online marketplace is becoming highly competitive. If your website is failing to hold mobile site visitors then your business might be on the edge of breaking its online presence and reputation. By creating a mobile responsive web design you ensure that users are easily able to access every small element in yoru website design and get the best website user experience. But the question comes down to how businesses can make their web design responsive?
If you are searching for the answer for the same then make sure you stick till the end of this article to explore some of the best practices you can consider while making your website design responsive. But before that, we would like to highlight some of the benefits that you will get when you make your website design responsive.
What is Responsive Website Design?
Before we highlight the benefits of having a responsive web design let’s take a look at the true meaning of what is responsive web design? It is an approach that makes the element inside the web design and the layout respond depending on the size of the screen. By making your website design responsive you ensure that your website is able to detect the resolution of the screen and make adjustments in the shape and size of the layout for better accessibility and user experience.
Your website must have different elements like visuals, text elements, CTAs, and many more. A responsive website design will help the user to easily access these elements regardless of the device they are using. When it comes to desktop view your website design gets full freedom to display various elements. But when it comes to mobile devices the view will not be the same as the desktop device.
By making your website design responsive, you ensure that your mobile site visitors are able to get the same experience as the desktop site visitors. This way you will not only be able to enhance your website traffic and user experience but also the website reputation and online presence.
If you are looking to measure your website UX effectiveness then make sure to check our blog on 8 Ways To Measure Your Website UX (User-Experience) Effectiveness
Why is responsive web design important for businesses?
Most businesses today focus on website aesthetics but very few care about creating a responsive website design optimized for accessibility. As we have mentioned earlier, the number of mobile users is continuously increasing, in fact, a report by smart insight states that the number of mobile internet users has outnumbered desktop internet users. If you are failing to offer a responsive web design then it will not only impact your website traffic but also your business revenue.
The conversion and user experience of the website are dependent on the responsiveness of your website. In 2015 google also announced that mobile-friendliness is soon going to be the primary ranking factor. Having an unresponsive website design can impact your website accessibility and business reputation. That is the reason why most businesses look to hire an experienced website design company so that they are able to get a highly responsive and conversion-centric website design for their business.
The website design you create and offer acts as the physical extension of your business and also helps users to get a better understanding of your business. If you are failing to offer a responsive web design then you might disappoint your site visors and end up losing them to your competitors. When your prospects visit your office or store physically then you are able to greet them and show them your business authenticity. But when it comes to websites you will not be present physically to showcase your authenticity but the responsiveness of your website design will help you to gain their credibility.
The more easily users are able to access your wordpress web design from different devices the higher chances will be to convert them into paying customers. By improving your web design responsiveness you will be able to give a reason to your site visitors on why they should return back to your website design to make their future purchase. Creating and offering responsive website design allows you to improve your website conversion, business revenue, and most importantly ROI.
Most of the time an unresponsive web design leads to a cluttered design that creates negative impressions about the website and business. Having a responsive web design can benefit your website and business in different ways. So let’s take a look at some of the points on why having a responsive web design is essential for website and businesses:
1. Mobile usage is at the peak
As we have mentioned multiple times that the number of mobile users is continuously increasing. A report by Statista states that nearly 58 percent of American adults are making use of mobile devices. Not only that but more than 55 percent of the traffic is generated from mobile devices. If you are failing to offer a responsive web design then you will be harming your website in a different way from getting less traffic to more bounce rate.
Not to mention but every user today has multiple options to select from, if your website design is not responsive then users will shift to your competitor’s websites without having any second thoughts. If you are ignoring to make your design responsive then you must know that every user is searching for different types of information on their mobile devices. If your website is failing to offer a responsive web design then your product and services will not be able to reach the target audience.
Most of the time users facing difficulties in interacting with your website design leave the website without even looking at what the business has got to offer. These types of practices lead to the poor reputation of the website as well as business. So if you wonder why you need to make your website design accessible then remember mobile usage is at its peak. If you need further assistance with website accessibility and responsiveness then you can also reach out to our highly experienced WordPress web design company for your business.
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