Today the majority of people look to access websites from the desktop as well as mobile devices. Both the platforms have subsequently a high number of users but in recent years mobile devices have started to see huge growth in mobile visitors. That is the reason why it’s essential for a business to optimize its mobile website for a better user experience.
The success and failure of your website and business are very much dependent on the mobile website UX. You might be offering a highly attractive and helpful product/service to your prospects. But if they face difficulties in interacting with the website and web page then it will result in a higher bounce rate. That is the reason why most businesses look to hire an experienced WordPress web design company that can help them to create an appealing and highly responsive web design that enhances desktop as well as mobile devices user experience.
But the question comes down to how one can enhance a mobile website user experience. If you are scrolling the internet to find the same then you have landed on the right article where we will be offering a detailed idea about why you need to focus on improving your mobile website user experience (UX).
An overview of mobile website UX (user-experience)
If you are running a website for your business then you must have a mobile version of your website or we can say your website must be responsive for mobile devices. Today having a mobile responsive and user-friendly website has become the key to drive more traffic and conversion online. If you are failing to offer a responsive website then it will automatically harm your mobile website user experience. That is the reason why the responsiveness of the website and user experience go parallel.
Well, responsiveness is not only the factor that decides your mobile website UX but there are multiple factors that come into play when you start improving your mobile website UX. Like the color combination, placement of visuals, CTAs, text, information architecture, and many more. That is the reason why your mobile website UX should get the same attention as the user experience of your desktop website. The user experience of your mobile website will not only determine your website engagement but also the ranking.
If you are running the website for a long time then you must be aware of the fact that the mobile website ranking differs from the desktop website ranking. That means your website might be ranking high in desktop search results but it’s not necessary that it will be the same for mobile devices. The mobile website UX (user experience) will play a major role in deciding your mobile website conversion rate.
Today nearly 40% of the site visitors abandon the website if they are facing difficulties in engaging with the content as well as design. If you are looking to engage more and more site visitors then you need to pay close attention to the website UX/UI. Creating a user-friendly mobile website design needs a thoughtful approach where an experienced website design company always considers design keeping users as their first priority.
Things like website navigation, responsiveness, structure, and more are among the important factors that define your mobile website UX and decide whether the user will engage with your website and perform the desired action or not. By improving these factors you will be able to improve your mobile website UX (user experience). But there are a lot more on the list.
So if you are looking to improve your mobile website user experience then make sure you stick to the end of the article as we are going to highlight some of the important factors that you can consider while designing or redesigning your business website. But before that let’s take a look at why businesses need to pay special attention to the mobile website UX.
Why do businesses need to focus on improving mobile website user experience (UX)?
According to Statista, nearly 4.32 billion users are actively using the internet on mobile devices. That means there are high chances that your prospects might be searching for your website on mobile devices. Even if they are able to find your business website on mobile devices they should be able to get the same experience as the desktop user gets. If you are failing to offer the same then it can lead to higher bounce rates and lower conversion rates.
With years of experience in developing different websites for various businesses, our award-winning WordPress web design company has come across many cases where businesses fail to drive the desired results just because of the poor website UX/UI for mobile devices. Today with the increase in the number of mobile users the success and failure of your website are very much dependent on mobile website user experience(UX).
Mainly during the pandemic where users have spent more time on their mobile devices scrolling various websites than on the roads, cafes, or shopping malls. No business can afford to offer an unoptimized mobile website to its users. Because today users are well aware of their priorities and one among them is accessing a mobile website with enhanced interface and user experience.
That is the reason why it is said that the website UX and UI has become the key to getting a higher ranking, more traffic, and conversion. Depending on the mobile website UX/UI you offer to your audience your site visitors will decide how they will look at your product/services and business. An optimized mobile website UX will offer them a sense of trust which will encourage them to perform the desired action. On the other hand, a mobile website offering a bad user experience can result in a high bounce rate and cart abandonment rate.
Today users are easily able to differentiate between an ambiguous website and a clear user-friendly website. That is the reason why you need to focus on improving your mobile website UX. There are other reasons why websites should focus on improving their mobile user experience. So let’s take a look at some of them:
1. Build value for your business
By creating a high-quality mobile UX design can lead to better engagement which will help in having more and more happy customers with fewer to no complaints. The more happy customers you are able to produce the higher benefit your business will get in terms of traffic and sales. If your customers are satisfied with your website then they are more likely to try the new product or service your website and business offers.
Not only that but it will also help you in driving more organic traffic as your happy customers will always share their experience and product/service to people who are looking for it. Earlier it was mostly about word of mouth but today social media has become another reliable channel where users share their thoughts and also help others to find the right solution for their problem. If you are making your customers happy then you can always be on their solution list. This way you will be able to build value for your website and business.
So if you wonder why you need to improve your website then remember it can help you to build value for your website as well as your business. Read more on
Contact Details:
213-277-9177
Read More Blogs:
