In this digital generation, online stores have the upper hand over regular brick-and-mortar stores.
Agreed?
Every customer prefers to make an online purchase instead of visiting a physical store.
That’s why you might have seen, nowadays offline stores have started selling their products and services on the digital platform by creating an online presence.
But as far as the website creation process goes, it’s not a difficult job to execute, however, bringing customers into your sales funnel is a bit.
But, you don’t have to worry for even that as long as you are with us.
In the next section of this blog you will find a list of top tips to design a market-friendly website that will generate high revenue for your online business.
Aside from this, have you ever thought why choosing an online platform is more profitable than offline ones?
The best of reasons I can tell you - ecommerce sites can showcase virtually thousands of products to potential shoppers without requiring any staff to deal with each and every client throughout the process.
Besides, it also saves other essential costs that are meant to be spent in a physical store.
However, you might not be familiar with one fact that online shoppers are extremely harder to convert than the offline ones.
Just to let you know, the global sales conversion rate was just 2.86 percent in 2018 and it hasn’t shown any significant improvement since then.
This means there is an urgent need to implement market optimization tactics to grow sales through ecommerce sites in 2020.
It is way more important to practice for the online shopping industry than for any other business type.
In this blog you will find a series of effective tips to design a sales-friendly website in WordPress.
But, in advance I would like to suggest you to collaborate with SFWP Experts to meet essential needs of your website. This leading Los Angeles web design company can build an eCommerce website for you even from scratch or just redesign the current one for better results. With over a decade of hands-on experience with advanced technologies, they are able to build future-proof websites that will withstand the test of time. Generally, you can reach out to them to avail tens of high-quality services such as ecommerce web design and development, app and software development, online marketing, pay per click advertising, search engine optimization and many more.
Now, let’s come back to the point where we were earlier - proven tips to design sales-focused ecommerce websites.
Best Design Practices To Adopt To Create Sales-Friendly Ecommerce Sites
1. Capture Leads For Future Sales
No matter how convincing you are or how amazing your product is, one thing you must be mentally prepared for is that some people just won’t make a purchase the first time they visit your website. Some are just not ready to make a decision instantly and others want to compare the prices at different stores before they finally pick a product. The rest are the ones who have a habit of thinking a little bit before shopping every single product.
So, there is one thing you must have in mind - as long as a visitor is even a little interested in your product, you don’t have to worry about them. However, you must not forget to remind them to come back to your site if they are willing to buy.
You can find plenty of tips and tricks online that are focused on bringing back potential customers to your site but even today, email marketing is the most effective one.
That’s why, your every effort should be made towards building a long mailing list that can further be used to establish contact with your potential customers. Offer discounts to new subscribers and also send interesting content to encourage them to recall and reconnect with your brand.
If you think the marketing efforts you are making to grow your sales isn’t working out and feeling the need to change your strategy, we can be a good consultant to communicate with. With a powerful and creative digital marketing team, we are capable of boosting your ecommerce sales within a short period of time. To get in touch with the reps of our Los Angeles web design company, you don’t need to do much other than making a call or writing an email. Mention any of the services in the conversation that you want to get and we will provide you that, no matter if it is WordPress web design and development, app or plugin development, social media marketing, email marketing, SEO, PPC or others.
2. Choose The Right Platform
Do you even have an idea of how many websites are powered by WordPress? Nearly 35% websites running on the web are created on the WordPress platform, be it ecommerce or corporate sites. Its CMS and website development feature is so easy to use that it became the most widely used website creation software in just a few years of its inception. Without a second thought you should also rely on this application if you are aiming to make a highly successful ecommerce site.
However, WordPress is more than just a regular platform and you will be able to explore all its possibilities only if you make the right selection of the rest of the tools. Ecommerce sites built in WordPress differ by various parameters such as functionality, ease of integration, and the rest, so choose wisely.
Pick a shopping cart and retail management plugin that can be customized according to your business needs and also sinks well with your content and commerce strategies in various ways. Perform your research work and find a solution that makes the job easier to create complex product catalogs, scalable, and can integrate with WordPress seamlessly.
Just in case, you are about to start your next project and don't have a clue about how to build a sustainable website, trust us to meet your site expectations. We are an award-winning web design company based in Los Angeles, having expertise in building a solid online presence and promoting a variety of products and services. In short and simple, we deliver a host of reliable services associated with IT and online marketing across the globe more so, SEO-friendly web design and development, software development, web support and maintenance, email marketing, conversion rate optimization, and search engine optimization.
3. Use Live Chat For Customer Support
According to an American market research company, more than 60% of customers said that they were more likely to come back to a website that offers live chat support to its customers. This is because they believe it would be easy for them to get an answer to their question whenever they want with 24/7 live support.
Take note that your customers want to get an instant response to their questions whenever they are in doubt, and with a live chat you will be able to leave no room for complaints or dissatisfaction. With 24/7 live chat support, they will get desired answers within a fraction of a minute and thus they will be engaged in the process interestingly.
This adds to the whole customer experience and customer satisfaction rate as well. Feed it clearly in your mind that, if you gun for growing your online store, live customer support is a feature you must have.
Now you might be wondering how to incorporate this program in your ecommerce site? Fortunately, adding a live chat function to your site is not that difficult as you might have thought. This can be done easily in WordPress using some of the plugins listed below:
However, if you want to opt for custom live chat software, you can keep in touch with us. The designers and developers at our Los Angeles web design company will understand your business first, collect important data and then design a perfect live chat application for you. This will add to your customer experience and will make a difference to your conversion rate as well. To get in communication with us you can use different communication platforms and tell us what services you would like to get among responsive web design and development, website analysis and redesign, content writing, content marketing, brand promotion, SEO, PPC and so forth.
4. Keep Your Design Mobile-Friendly
If you look at recent reports, the fact is crystal clear that mobile devices have surpassed the likes of desktop to browse the internet. According to search engine giant “Google”, more than 60% of users won’t return to a mobile website if their previous experience was problematic and if that’s the case 40% of them will reach out to their competitors. To make sure your visitors like the experience you deliver, optimize your ecommerce site for mobile phones. In layman’s terms, prepare your website for small-sized screens.
Speed up your website
People expect every website they visit to load fast and ecommerce sites are no different. That’s why you must tweak different elements on your website in order to make it load fast on mobile devices. The current scenario is such that faster load times lead to decreased bounce rates and higher conversions, whereas slow load time directs visitors to your competitors.
Choose a reliable hosting provider
Hosting your site with the right service provider can do a lot when it comes to website loading speed and mobile optimization. A few managed WordPress hosts more so, Pagely has proper server infrastructure that will enhance the loading speed of your site to a great extent. Besides, they also consider modern technologies like PHP 7 for the services which is 4 times faster than PHP 5.4. Above all, they include CDN (Content Delivery Network) in their package which can improve the loading speed of your site images and other media content to offer an excellent user experience. And do you know what’s the good thing about CDN - they are quite easy to use.
Use AMP
AMP (Accelerated Mobile Pages) is a project by Google that is focused on improving the mobile page load speed. It is an open source HTML framework that skips unnecessary content on your site to make a mobile page load instantly for visitors. In the mobile search results, AMP-based links can be recognized with a bolt sign that appears just beside them. The best thing about such pages is that they open in less than a second when you click on it. In a nutshell, AMP will create a plain version of your website that will allow users to get a view of your content immediately.
This is one of the best practices to improve the overall mobile experience of your users when they visit your ecommerce page. Another way it positively affects your results is by reducing the chances of your users leaving your page when they are accessing your site through mobile phones.
To incorporate AMP in your WordPress website, you can use a plugin named AMP for WP. It is one of the best plugins you can put to use to improve your mobile page load speed. All you need to do is download, install and start creating AMP-based pages for your WordPress website.
Even though your mobile site doesn’t turn up within 2 to 3 seconds, get into conversation with us. With intelligent minds in our team, we will review your site first, find out the root causes, and then make necessary changes to bring your site in the fast-loading stage. Other than that, experienced designers and developers in our core team will also check if your website needs an update or redesign that can make a significant impact on your results. An array of services you can approach our professionals Wordpress developer expert team for includes mobile-friendly web design and development, UI/UX design, social media management, digital marketing, search engine optimization and pay per click advertising.
5. Focus On Abandoned Cart Retargeting
This is a rather effective technique that you can implement to your ecommerce site to ramp-up sales. Unfortunately, it is often overlooked by website administrators thinking potential customers won’t return to their site to make a purchase.
According to a survey by Baymard Institute, the average cart abandonment rate on ecommerce sites is 69.57%. This means more than two-thirds of visitors landing on your site add products to a cart only to refrain themselves from buying at the last moment.
So, what can you do to acquire them as your customers? Retarget them and if you manage to get even business of some of them, it will positively affect the bottom line of your business. After all, they are the ones who have shown interest in your products. The best way to do this is to use cart abandonment emails to influence those potential customers to buy your products.
Wrap Up Note On Designing Sales-Friendly Ecommerce Sites
Creating smart marketing strategies to increase your conversion is essential to take your online business from one level to another. But before you start marketing your ecommerce site, ask yourself - is the site you have set up reflects effective marketing? If not, find ideas to attract visitors to your ecommerce site and then bring them in your sales funnel. Apart from this, you can also check out a few creative ecommerce sites to get an idea of great web designs. Then, implement the same to your site to achieve the same level of results.
However, if you need some sort of professional help to promote your brand or its products, collaborate with us. With a tremendously talented digital marketing team, we can reach your offerings to a global audience and persuade them to trade with you. Not just this, we can design and develop artistic ecommerce websites as well to encourage your visitors to stay longer on your site. Owing to major contributions in the web design industry, SFWP Experts has been regarded as the most reliable Wordpress website design company. We can offer you a lot of services like user-friendly web design and development, landing page design and development, SEO, PPC and online marketing, no matter which corner of the world you are in.
Contact Details:
213-277-9177
la@sfwpexperts.com
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